The Morning Beer

COPY ANALYSIS

The Boring Marketing Detector.

Paste your website copy. We'll find the banned phrases, the vague claims, and the sentences that could have been written by anyone. Then we'll rewrite the worst one.

0 / 4,000 characters

Free, no signup. We don't store what you paste.

What does the Boring Marketing Detector check?

  • ✦

    Banned phrases. A fixed list of stock phrases, from “world-class” to “in today's fast-paced world”, matched word for word. No AI involved, so the same copy always gets the same list.

  • ✦

    Vague claims. Claims with nothing behind them a buyer could check, like “industry-leading results” or “we deliver quality”.

  • ✦

    Anyone-could-say-it sentences. Sentences a competitor could paste onto their own site without changing a word.

  • ✦

    Filler. Words that take up space and say nothing.

  • ✦

    One rewrite. The worst sentence rewritten to be specific, if one needs it. Where it needs a fact only you know, it leaves a [placeholder] instead of inventing one. Copy that is already sharp gets no rewrite.

How does it work?

  1. 01

    Paste one section of copy, up to 4,000 characters.

  2. 02

    The stock-phrase list runs first. Then an AI model reads the copy for vague claims and generic sentences.

  3. 03

    You get a score out of 100 for how interchangeable the copy is, every problem quoted back to you, and a rewrite of the worst line when it needs one.

What does a result look like?

A real run on 1 October 2026 · trimmed, never edited

Pasted

We are a results-driven digital marketing agency passionate about helping businesses grow. Our team of experts delivers innovative, tailored solutions that drive real results. From SEO to social media, we've got you covered. Partner with us to take your brand to the next level.

Score
92/100. This could be any agency's homepage. Strip out the buzzwords and there's nothing left that tells me what you actually do or who you help.
Banned phrases
we've got you covered · tailored solutions · passionate about · team of experts · results-driven · next level
Vague claim
“delivers innovative, tailored solutions that drive real results” No specifics on what results, for whom, or how innovation is measured.
Filler
“take your brand to the next level” Meaningless direction. What does 'next level' mean in business terms?
Worst line, rewritten
“Partner with us to take your brand to the next level.” “We've helped [X] companies increase [metric] by [%] in [timeframe].”

Six findings in all; two are shown. The same check on a specific, numbers-first paragraph scored 8, flagged nothing and rewrote nothing.

Questions

Is the Boring Marketing Detector free?
Yes. No signup and no email. There's a daily limit per visitor so it stays free for everyone.
Do you keep the copy I paste?
We don't store or log what you paste. It is sent to an AI model provider to be checked, under that provider's data policy, and the result comes straight back to your screen.
What counts as boring?
Copy that could belong to any business in your category. The score measures how interchangeable the copy is, not how good the grammar is.
How is this different from a grammar checker?
A grammar checker fixes how you said something. This checks whether it was worth saying: whether a buyer learns anything that sets you apart.
Why did it flag a line I like?
It reads the copy the way a first-time visitor would, without the context in your head. If a line only works because you know the backstory, a stranger will read it as generic. Keep it if the page around it does that work.
Also free: The Prompt Autopsy. →

Built by MorningLabs AI — the AI lab inside The Morning Beer.