The Morning Beer
Marketers who got tired of average.
We left. We built something we'd actually want to hire.
What we believe.
Boring is the enemy.
Small budgets are survivable. Algorithm changes are survivable. Being ignorable is fatal, and it's always a choice.
AI is electricity.
Invisible when it works. The thinking, the taste and the judgement stay human. That's the whole job description now.
We show our work.
The newsletter documents what we build and test, every week. Anyone can check whether we practise what we sell. That's the point of it.
Calm builds last.
We won't be louder than anyone. We'll be more precise, more patient, and considerably harder to copy.
We started with one question.
Why does most marketing feel like it was made by someone who doesn't care?
One company runs two brands.
Morningfield Ventures runs The Morning Beer for the marketing and MorningLabs AI for the systems: AI agents, automations and tools. When a marketing job needs something built, it gets built in the same company.
We build in public.
The Morning Beer newsletter is how we think out loud: what we built, what broke, and what we'd do differently. Read it, and you'll know how we work before we ever meet.
Who runs it
Vishal Gupta, founder.
Before The Morning Beer, Vishal ran the whole marketing operation in-house at a global recruitment-tech company: social, content, paid ads on Meta, Google and LinkedIn, email, the website, and personal brands for both founders. Nine workstreams, one team, 50,000+ recruitment professionals reached.
Before that, a decade in marketing inside growing companies in Switzerland, Egypt and India, including AI for Good work in Geneva, and a master's in International Management from Geneva Business School. The Morning Beer is the studio he kept wishing he could hire.
Vishal on LinkedIn →The Morning Beer
The marketing side.
Storefront websites and ads, plus branding, social, video, print, content, SEO and meme marketing.
MorningLabs AI
The build side.
AI agents, automations, internal tools and team training, built for each business it works with.
Visit MorningLabs AI →Two brands of Morningfield Ventures Pvt Ltd.