For online stores
Your store's marketing, systems and numbers. Under one roof.
All three come from two brands of one company, Morningfield Ventures: The Morning Beer for the marketing, and MorningLabs AI for the systems and the record.
Tell us about your storeYour store lives in four places: Shopify, WhatsApp, the ad accounts and a spreadsheet someone updates on Monday. None of them can tell you what happened yesterday.
Running it takes three kinds of help: marketing that brings people in, systems that answer them, and a record of what both did. Buy them from three suppliers and they don't talk to each other. The agency can't see what the WhatsApp bot told a customer, the bot has never seen the ad, and the report arrives a week after the week it describes.
Here, The Morning Beer does the marketing. MorningLabs AI, the other brand under Morningfield Ventures, builds the systems, and it built πCounter, which keeps the record. Each brand takes its own enquiries, so you start with the one you need.
01 · The Morning Beer
Who brings the customers in?
The Morning Beer builds the storefront and runs the ads that fill it. We build custom stores on code you own, so there's no platform plan or per-sale platform fee, and we work on existing Shopify and WooCommerce stores as they are.
Then come the product pages, the checkout, Meta and Google campaigns including Shopping, and the email flows that bring a buyer back. The work after the click matters as much as the click, so the audit starts on the product page.
02 · MorningLabs AI
Who answers them when they write?
MorningLabs AI builds the agents and boards a store runs on. For Solar Vista, a lighting brand in India, it built a WhatsApp agent that takes orders and confirms cash on delivery, and two boards beside it: one for orders, and one for WhatsApp that replaced a platform Solar Vista had been renting by the conversation.
It runs on infrastructure MorningLabs manages, and one yearly fee covers maintenance, hosting and the AI usage behind it. Stop paying it and you keep the code, but it stops running until you host it somewhere else.
03 · πCounter, by MorningLabs AI
Who keeps the record of what happened?
πCounter is a product MorningLabs AI built. Its own description: “Five agents watch your storefront, orders, customer conversations, ads and money, write to one record, and bring you the change with the evidence attached.”
It takes its own enquiries at picounterai.com. If one record is what you need first, start there.
Where it breaks
What breaks between the ad and the reply?
Two weeks after Solar Vista's agent went live, it started answering half-questions.
Customers on WhatsApp sent four messages: the product, then the size, then a photo, then “is this available”. The agent answered the first one before the rest arrived, and looked confidently wrong. MorningLabs fixed it by waiting for a pause in sending before treating anything as a question.
The agent had been built for a customer who writes one message, and the customers who arrived wrote four. Whoever brings customers in sees how they write; whoever builds the system has to be told. With both under one roof, one company answers for the whole path, from the ad to the reply.
Three brands, three enquiry forms, one company
Do I have to buy all three?
No. Each brand takes its own enquiries. Start with The Morning Beer for marketing, MorningLabs AI for an agent or a board, or πCounter for the record. If you need two or all three, they come from the same company.
How are The Morning Beer and MorningLabs AI related?
Both are brands of Morningfield Ventures Pvt Ltd, registered in Rewa, Madhya Pradesh. The Morning Beer is the marketing side; MorningLabs AI builds the systems.
Can you show e-commerce marketing results?
Not yet. None of The Morning Beer's published client work is in e-commerce. When an e-commerce client clears results for publication, they go here.
Who do I pay, and for what?
Each brand prices its own work and gives you a number after the first conversation. A MorningLabs build then runs on the yearly fee described above. πCounter takes its own enquiries at picounterai.com.
Tell us what your store runs on
Tell us what you sell on, and the one thing you'd fix first.
If it isn't ours to fix, we'll say so.
Tell us about your store