Recruitment Tech / SaaS · Australia & Global
They built for the world.
We made sure the world noticed.
A global recruitment tech company handed us their entire marketing operation — every platform, every channel, every campaign. Not a project. The whole thing.
The Situation
A global recruitment technology company. Product built, market real, funding in place. The marketing was being handled piecemeal — some things in-house, some outsourced, none of it joined up. No one had a complete view of all the channels at once. The result was a lot of activity that didn't add up to a strategy.
The Approach
They handed us the whole thing. Every platform. Every channel. Every campaign. The brief was simple: run it, make it work, and make it coherent. Nine active workstreams. One team. Zero siloed decisions.
What We Did
Social Media
Full management across LinkedIn, Instagram, and Twitter. Not scheduling posts — building a presence. Understanding the audience, finding the voice, publishing content that contributed to their market position rather than filling a calendar. A product company that goes quiet on social stops existing in the minds of the people it's trying to reach.
Content Creation
Original content written and produced in-house within our team. Long-form, short-form, narrative, functional — everything the channels needed, written to sound like a company that actually had something to say. The difference between content that builds an audience and content that doesn't is usually whether someone cared when they wrote it.
Graphics for Social & Print
Visual production to support every channel. On-brand, scroll-stopping, consistent. Not generic design — design that looked like a product company that took its positioning seriously. Every asset signed off against the same visual standard before it went anywhere.
Meta, Google & LinkedIn Ads
Paid across three platforms simultaneously. Each with its own audience logic, its own creative, its own optimisation rhythm. We managed the full stack — strategy, creative, targeting, spend, reporting. When the same team writes the creative and runs the media, the feedback loop is immediate. What's not working changes faster.
Email Campaigns
Regular outbound email to segmented lists. Not newsletters nobody reads — targeted sequences tied to product updates, content drops, and commercial events. Campaigns with a reason to exist. Open rates that justified the investment.
Website Content Management
Kept the site current. New pages, updated copy, blog posts, landing pages for campaigns. A website treated as a living asset, not a static brochure that gets refreshed once a year and forgotten the rest of the time.
Reporting
Regular, structured reporting across all channels. Not data dumps — insights. What's working, what isn't, and what we're changing because of it. The founders knew the full picture every week. No channel was invisible.
Business Development Support
Marketing that bleeds into sales. We supported outreach lists, account research, and materials for direct business development conversations. The line between marketing and BD is a useful fiction — in practice, they're the same job at different stages of the same conversation.
Personal Branding for Both Founders
Both founders are credible, well-networked, and worth following. We developed individual content strategies for each — LinkedIn primarily, but also thought leadership placed externally. Building the kind of profiles that mean something when a potential client looks you up before a call. Founder-led businesses live and die by the founders' visibility.
"When all of that is managed by one team, with one view of the whole picture, it stops being a collection of marketing activities and starts being a system."
What This One Reminded Us
The businesses this model works for are the ones that want a partner in the room, not a supplier on a retainer. One team with full visibility, full accountability, and no gap between what one channel knows and what another channel does. That's not standard. But it's what this engagement needed — and what it got.
Work With Us