F&B / Restaurant · Gandhinagar
Empty tables are
just unsold stories.
A Mexican-Italian restaurant in Gandhinagar had the food and the ambition, but not the footfall. We worked on it across Instagram, Google, Zomato, flyers and one very charming mascot.
The Situation
The food was good, and the menu mixes Mexican and Italian in a way that works. The problem was footfall: the people who came liked it, and not enough people came. The restaurant hadn't been found yet.
The Approach
The brief was more footfall. People choose where to eat on Instagram, on Google Maps, on Zomato and from what lands in their letterbox, so the work covered all of those.
What We Did
Social media that made people hungry
We built the Instagram presence around the food: visuals made to stop a scroll, captions written like a friend's recommendation, and one consistent look. The aim was a post someone would forward to friends with “we’re going here this weekend”.
Google Business Profile: because everyone searches before they show up
A restaurant search on Google shows the Business Profile before the website or Instagram. We updated the photos and details, set the right categories, replied to reviews and posted regularly, so that a search for Mexican food in Gandhinagar had a reason to show it.
Swiggy & Zomato: the menus that sell themselves
We overhauled both delivery profiles with better photos, sharper descriptions and an organised menu, so the restaurant could hold its own against the next listing in the feed.
Influencer collabs that felt real, not rented
We found and contacted local food influencers whose followers eat out in Gandhinagar, choosing a local audience over a large follower count.
Print media: old school, still works
For a restaurant that needs its neighbourhood, print still has a job. We designed flyers in the restaurant's own style and distributed them in the surrounding areas. We also redesigned the menu, since every guest reads it.
Event marketing that turned occasions into moments
The restaurant hosted themed nights, special menus and live events. We marketed each one ahead of time, so people could plan a weekend around it.
Paid ads on Instagram and Zomato
We ran targeted ads on Instagram and Zomato, aimed at people nearby at the times of day they decide where to eat.
A mascot. And an AI video campaign that nobody saw coming.
We created a mascot for the restaurant, a character that became the face of the brand across content, print and social. Then we used AI to produce videos of the mascot moving, talking and inviting people in. It was the most fun part of the job.
"The people who came liked it, and not enough people came."
What This One Reminded Us
The work covered the digital and the physical, the paid and the organic, and every piece looked like it came from the same restaurant: the mascot videos, the flyers, the Google listing and the Instagram feed.
Work With Us