Financial Services · India & Canada
Great at their job.
Ghosted by Google.
A cross-border accounting firm with genuine expertise and an online presence that said almost nothing. We rebuilt the second part.
The Situation
Two founders run an accounting practice across India and Canada. Online, none of their expertise showed: the website listed services and little else, LinkedIn was sparse, and nothing suggested that two experienced people ran the firm.
The Approach
We worked on three things at once: a website that explained the firm, a LinkedIn presence with substance, and a distinct voice for each founder.
What We Did
Rebuilt the website to filter, not just inform
We rebuilt the website for the clients the firm wants: high-net-worth individuals, business owners, and families dealing with tax in two countries. The site now explains the firm before the first call.
Built a LinkedIn presence that actually meant something
We developed a content approach for the firm's page built on its expertise: commentary on tax rules and cross-border financial planning, the things a client needs to understand before choosing an adviser. Someone who looks the firm up after a referral now finds something worth reading.
Gave both founders their own voice (separately, on purpose)
One founder is methodical and precise; the other is warmer and more narrative. We worked with each to develop a content voice of their own, so the firm reads as a partnership of two people.
"The site now explains the firm before the first call."
What This One Reminded Us
We built this firm's presence from what its two founders actually know, in their own voices.
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