Recruitment / RPO · Ireland & Europe
Big operation.
Bigger blind spots.
A continent-wide recruitment firm needed sharper eyes behind the scenes — not someone to run their marketing, but to make their existing engine run better.
The Situation
The client ran a continent-wide recruitment operation — multiple countries, multiple sectors, a team of people doing real, high-value work. The marketing machine was, in theory, already in place. CMS updated. LinkedIn active. Content going out. The gap wasn't output. It was intelligence. Nobody was watching what competitors were doing. Nobody was tracking whether any of it was working. The wheel was turning. Nobody was steering.
The Approach
We weren't brought in to run the marketing. We were brought in to make the existing effort smarter — research that informed content, analytics that revealed what was landing, outreach that opened doors the digital channels couldn't.
What We Did
Website CMS Management
The website was live. We kept it that way — properly. Updated content, refreshed copy, ensured nothing was stale or misleading. Not glamorous work. But a recruitment firm with an outdated website loses credibility before the conversation starts.
Market Research & Industry Analysis
Before you can talk to a market, you have to know what that market is thinking. We tracked industry trends, sector movements, and emerging hiring patterns across the geographies they operated in. The research fed directly into content decisions — so the firm was commenting on what was actually happening, not guessing.
Competitor Research
We mapped what the competition was doing — where they were showing up, what they were saying, where the gaps were. Intelligence like this doesn't just inform strategy. It changes it. Some of what they were doing well was copied. Some of what competitors were missing became an opportunity.
Off-Page SEO on Medium & Quora
Search isn't just about your own website. We published on Medium and answered questions on Quora in the sectors they worked in — building authority in the places people look before they contact a firm. A recruiting director doing due diligence finds more than your homepage. We made sure what they found was useful.
Radio Station Outreach
Unconventional for a recruitment firm. That was the point. We identified and reached out to relevant regional radio stations to explore advertising and feature opportunities. A medium most competitors weren't using — which meant less noise and more attention for whoever showed up.
LinkedIn & Website Analytics
We tracked what was working. Engagement patterns, post performance, website traffic sources, page behaviour. None of it existed as actionable data before. We turned it into a regular reporting rhythm — so decisions were based on what was actually happening, not what felt right.
Email Campaign Data Management
Their email list was an asset nobody was managing properly. We organised the data, cleaned the lists, and structured campaigns so the right content reached the right people. A clean list with a clear purpose outperforms a bloated one every time.
News Sourcing & Content Research
Good content starts with knowing what's happening. We sourced relevant industry news, trends, and stories that gave the content team something worth writing about — so the firm's output was timely, not evergreen filler.
Content Refreshes
Old content degrades. We regularly audited and refreshed existing copy across the site and social channels — keeping the firm's voice current without starting from scratch every time the market shifted.
"The research was done. The reports were ready. The data was organised. The website was current."
What This One Reminded Us
Large organisations don't have a shortage of talent. They have a shortage of bandwidth. What they needed wasn't more people — they needed someone who could make the existing effort work harder. That's a different brief, and it requires a different kind of thinking.
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