Recruitment / RPO · Ireland & Europe
Big operation.
Bigger blind spots.
A continent-wide recruitment firm needed someone to make its existing marketing work better, rather than to run it.
The Situation
The client ran recruitment across several countries and sectors. Its marketing was already running: the website was kept up to date, LinkedIn was active and content was going out. What was missing was information. Nobody was tracking what competitors were doing, or whether any of the marketing was working.
The Approach
Our job was to make the existing effort better informed: research to feed the content, analytics to show what was landing, and outreach to channels the digital work wasn't reaching.
What We Did
Website CMS Management
We kept the website current: updated content, refreshed copy, and nothing left stale or misleading. A recruitment firm with an outdated website loses credibility before the first conversation.
Market Research & Industry Analysis
Before you can talk to a market, you have to know what that market is thinking. We tracked industry trends, sector movements, and emerging hiring patterns across the geographies they operated in. The research fed the content decisions, so the firm commented on what was happening in its markets.
Competitor Research
We mapped what competitors were doing: where they showed up, what they said, and where the gaps were. Some of what they did well, the firm adopted. Some of what they missed became the firm's opening.
Off-Page SEO on Medium & Quora
We published on Medium and answered questions on Quora in the firm's sectors, so that someone checking the firm before getting in touch would find useful answers beyond its homepage.
Radio Station Outreach
We identified regional radio stations and approached them about advertising and features, a channel we hadn't seen the firm's competitors use.
LinkedIn & Website Analytics
We tracked engagement, post performance, traffic sources and page behaviour, none of which had been reported before, and turned them into a regular report the team could make decisions from.
Email Campaign Data Management
Their email list was an asset nobody was managing properly. We organised the data, cleaned the lists, and structured campaigns so the right content reached the right people. A clean list with a clear purpose outperforms a bloated one every time.
News Sourcing & Content Research
Good content starts with knowing what's happening. We sourced industry news, trends and stories that gave the content team something current to write about.
Content Refreshes
We audited and refreshed existing copy across the site and social channels on a regular schedule, so the firm's voice stayed current without starting from scratch.
"Nobody was tracking what competitors were doing, or whether any of the marketing was working."
What This One Reminded Us
This firm had the people and the output. What it lacked was the time to check whether the output was working, and that was the part we took on.
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